During the Olympics last night the local NBC affiliate aired a spot claiming to be the area’s “news leader” and trumpeting their “firsts.” Prominent among their claims was “First live reporters.”
Who had they hired as reporters before they had live reporters? Zombies? Vampires?
What they meant, of course, was first live remotes (and they are the champion of silly live remotes), but being sure their viewers weren’t smart enough to know what a live remote is, they went with “live reporters” instead. It is in keeping with the rest of their dumbest common denominator news broadcasts.